It all began with a silly childhood moment in a hotel pool.

My son Jarvis put his rash vest collar into his mouth and said, “Dad, watch this?” He then blew into it and the top third of it fully inflated. I laughed, then asked, “Can you float like that?”

He did float, but only briefly.

On the drive home that day I thought to myself: what if a rashie could actually help you float?

The next few months became a bit of an obsession!

Pulling apart life vests, sewing restraints into rash vests and experimenting with how to control buoyancy inside a garment - not in theory, but in real conditions.

The goal for me was never to create a life-saving device.

It was to design a rashie that people would actually want to wear and something that would stabilise and buy you time in the water when things start to go wrong.

The aim is to give you control over panic.